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Turbocharged Marketing @ your library ** ** Exploratorium Description: We are t ** argeting six key areas of marketing school library programs. Participants will receive economical, but savvy strategies to have students and teachers racing to the library.
 * // AASL Exploratorium – November 5, 2009 //****
 * Increase circulation and library usage while promoting your school library program with these economical marketing tools and strategies. **
 * 1) ** Share compelling reasons. ** Give school administrators and teachers compelling reasons to engage with the library media specialist and use library resources (library research, library specialists & achievement links; circulation data analysis; map curriculum standards) This could include circulation per student graphs, curriculum standards mapped to info literacy, School Libraries Work!, etc.
 * 2) ** Develop fresh social connection programs ** to introduce new & existing resources (book talks, student online review blog, twitter, book clubs)
 * 3) ** Offer reading programs with free prizes ** (Accelerated Reader, state award voting, Braum's Book Buddies, Pizza Hut Book It!, Six Flags Read to Succeed)
 * 4) ** Distribute regular updates ** (monthly staff e-mails, webpage announcements, periodical newsletters, email newsflashes)
 * 5) ** Provide something unique and new ** (Big Huge Labs trading cards, AutoMotivator Read posters, infobook, custom bookmarks)
 * 6) ** Create an overhauled, welcoming space ** (good smells, attractive displays )

** Online information ** will be provided about how to make or implement these ideas, and **examples through pictures and/or the actual items** will be available to see at the display.

Kimberly Hopkins (LMS, Sam Rayburn ISD, Texas) Kari Worsham (LMS, Galveston ISD, Texas) Esther Eash (Dir., Libraries, EdisonLearning, New York)
 * Presenters: **

*Reading Promotion
 * Topics addressed: **
 * Advocacy
 * Special Programs
 * Online Resources

· Marketing Your Library · Reading programs (Read to Succeed, Read Across America, Pizza Hut, Braum’s, state book awards) · Monthly reports · Web page · Bookmarks (custom-made school library webpage, current award-winners in the library) · Connection to content standards (signs by student products indicating standards/teachers) · Give-aways (free paperback books for those who participate in state voting, monthly –themed bookmarks from Upstart) · Trading cards for reaching AR goal (make them at bighugelabs.com or purchase software from ALA) · READ posters (make them at bighugelabs.com) · Infobook for teachers & students with library and computer lab info · Digital photo frame to highlight new books and pictures of students using the library · Make it smell good (Yankee Candle plug in Spiced Pear) · Make it look attractive (incorporate paintings, photos, 3-D objects, and book art) · Make it welcoming (literally—hang up a welcome sign--order a banner from Vistaprint.com) · Highlight the new books (countertop bookshelves) · Display monthly themed books on easels on top of bookshelves · Take book title suggestions from students/staff (they love to feel like they are part of the collection development process) · Faculty meetings · Baby showers · School pictures · Board meetings
 * Included: **
 * Reading Promotions **
 * Environment **
 * Gatherings **